Capitalising and market implementation of fortified heritage for economic growth of cities and regions
Project aims
Capitalising of cultural resource fortified monuments for cities and regions economic growth:
- new procedures to generate income, investment and jobs,
- innovative management, marketing and market implementation,
- modern life style in the presence of the cultural heritage
Activities
3.1 Analysis, experiences' exchange and criteria for fortress capitalising
3.2 Strategies to improve monument economy, financing and investment
3.3 Development of innovative management models and utilisation concepts
3.4 Creation of e-marketing tools for fortified heritage market implementation
3.5 Implementation and dissemination of e-marketing tools and solutions
3.6 CE-Network of fortified heritage for durability of cooperation effects
Most important Results
- Exemplary utilization concept and management model for citadel Erfurt
- Guideline effective monument financing and fortress management
- Exemplary realisation of 1 e-marketing system for fortress monuments
- Pilot investment: Audio-visual media guiding system for fortresses
- fortress heritage guideline for effective e-marketing Central European network fortified heritage with ca. 20 fortress organisations
- National Information Point CE-Fortified Heritage in Erfurt as pilot investment
WP-Manager
Humboldt - University at Berlin
Most involved Partner
Kronach
TIAW Erfurt
ECCOFORT
Humboldt-University
Verona
Komarom
Kostrzyn nad Odra
Associated Institution
Bavarian Department of state-owned palaces, gardens
