Social Media Concept for fortified heritage

Output 3.4.3

Social media allows publicly-managed communications on any topic. Here people talk to each other, publish their opinion directly, are emotionally open, critical and merciless. On social media you will find out what the visitors to your fortress think about the new exhibition, the last concert or coffee in the restaurant.

When you participate in social media actively, you have the opportunity to influence public opinion and to launch new themes and offers related to your fortress. Nevertheless, if you don't handle it correctly, social media carries the risk of destroying a good reputation within minutes, that you may have been building up for years using conventional means.

Therefore, the use of social media to achieve your marketing objectives requires a good strategy and planning, clear rules, a lot of sensitivity and a permanently high human cost.

This social media concept will help you to understand social media and to develop a strategy for dealing with it. It will be published for online. A printed version as brochure can be ordered by ECCOFORT reg.ass. for a nominal charge plus postage. Please contact This email address is being protected from spambots. You need JavaScript enabled to view it..

List of authors:
Diana Kroll, Online Marketing Consultant
Jirko Weber, Web Developer
Dirk Röder, Online Marketing Consultant

Cocial Media Concept - click to view


 European Regional Development Fund

This project is implemented by the CENTRAL EUROPE Programme
co-financed by the ERDF.

 European Union

Forte Cultura Project Newsletter 1, 2013

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