Experience Report
Implementation of Guiding System


The following experience report was planned to describe the successful implementation of a guiding system to Fortress Rosenberg. Due to uncontrollable circumstances concerning an unsolvable conflict within the financing procedure, the project in the midst of realization process, had to be concentrated on a conceptual level.

But nevertheless it was possible to develop a state of the art and forwardlooking concept for a future Multimedia Guiding System (MMG), that not only meets all needs and expectations but exceeded them. Through an extensive and elaborate examination process it was possible to articulate a concept framework.

This concept not only defines content and structure, but also the technical requirements and design. Its structure has been destined to dynamically fit onto every fortress with its individual context.

Based on this concept it will easily be possible to realize the MMG medium term.

Report - click to download

Guideline for effective e-marketing for fortified heritage

Output 3.5.3

FORTE CULTURA for the first time provides the ability to anchor fortress and heritage as a joint product under the label of a cultural route in the tourist market.

The "Guideline for effective e-marketing for fortified heritage" introduces into the world of online-marketing and teaches the basics and strategies of successful product presentation for fortified heritage in the World Wide Web. The guideline enables to understand the complex nature of online marketing and the different possibilities for using it to reach marketing targets in new ways.

Main topics are:
- online marketing step by step
- webpage structures
- e-mail marketing
- search engine marketing
- social media marketing
- affiliate marketing

The guideline will be published for online reading. A printed version as brochure can be ordered by ECCOFORT reg.ass. for a nominal charge plus postage. Please contact This email address is being protected from spambots. You need JavaScript enabled to view it..

List of authors
Diana Kroll, Online Marketing Consultant
Jirko Weber, Web Developer
Dirk Röder, Online Marketing Consultant

E-Marketing Guideline - click to view


 European Regional Development Fund

This project is implemented by the CENTRAL EUROPE Programme
co-financed by the ERDF.

 European Union

Forte Cultura Project Newsletter 1, 2013

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English Version:

Online reading


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Italian Version: Online reading Download
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German Version:

Online reading


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Polish Version: Online reading Download

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