Several project partners had attended an International Tourism Fair (the ITB) in Berlin. During the ITB partners analyzed marketing of fortress heritage and were presented with culture, city, nature and event tourism. They contacted tourism operators, representatives of Central European tourism regions and discussed possibilities for future cooperation with the new culture route "Forte Cultura".
It was determined, that for the fortified heritage there are many basic approaches needed for more presence at different tourist markets and connections with established tourist sectors. Some experience of the ITB-visit should be used for the development of the culture route Forte Cultura and the marketing strategy with profitable effects.
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| Mrs Dr. Ganzarolli (Province of Verona), Mr Dr Riesbeck and Mr Junghans (Humboldt-University), Mr Potocnik (Slovenia) Mr. Röder and Mr Dr. Neumann (ECCOFORT) at the exhibition of Serbian fortified heritage |
