Common development of e-marketing tools for market implementation of fortress monuments

The workshop "Tool development for e-marketing of fortress monuments" (output 3.4.1) took place at Humboldt University Berlin on the 13th of February 2013.

The goal of the meeting was to find solutions, establish tools, concepts and strategies for all fortified monuments, use modern communication opportunities to present offers to a broader public as well as to attract more people in general. During that workshop Fortress Königstein (Germany) and Fortress Kufstein (Austria) presented their undertaken experiences and efforts in the usage of modern communication channels. Other experts spoke about types of internet marketing and social media.

The need of a separate special working group for the specific field concerning the internet marketing was cleared thoroughly during the discussions. The "Task Force e-marketing fortified heritage" was founded under the leadership of Forte Cultura project partner ECCOFORT reg.ass. who will solve different tasks of the working programme considering e-marketing.